| DESCRIPTION | The 1983 Winter/Holiday catalog for The Shelburne Company (later Shelburne Innovations), a direct-mail Consumer Electronics company (with a now-closed showroom in Maryland). 28 pages of classic early-1980 consumer electronics, from the areas of telecommunications, health, gadgetry and furniture. "Innovative Products for You and Your Home" Larry Demko writes: "The Shelburne Company catalog, later called INNOVATIONS, was created and produced by Larry Demko, who wrote much of the copy. He was VP of the company and also created & wrote space (print) ads for various products and services that appeared in the New York Times, Wall Street Journal, Parade Magazine, Popular Science and many other publications. He tried to purchase the catalog in 1985. When he could not reach an agreement with the majority ownership, he left to join another direct marketing company (and catalog) in St. Louis. A few years later he left to start his own marketing /advertising firm which is now called Fastrac Media in St. Louis, MO. In addition to print ads, he now writes and produces TV commercials and infomercials." (1983) |
